Sep 19, 2017

HotWire Launches New Site & Brand Refresh

ANCHORAGE, Alaska-September 19, 2017 – HotWire today launched a refreshed brand including an updated logo and a brand new responsive website. With over 50 years serving the Anchorage, and Fairbanks communities, HotWire is committing to expanded efforts in the residential, commercial, and government spaces. The rebrand and new website highlight HotWire’s commitment to quality, service, safety, and customer experience.

HotWire General Manager Gundar Clemenson had this to say about the brand refresh:

We wanted to update our branding to better tell our story to our new customers, while staying true to the original look and feel that has helped us serve Alaska for the last 50 years. Our partners at Precocity did just that. The new logo reflects the same iconic ideal of the original. We kept the red, white, and blue color scheme almost exactly the same, simply introducing modern design sensibilities.

The site is responsive, meaning it works on any device, even your phone. While there isn’t a ton of text to read, the well-written copy is clear and easy to read. “We wanted to tell a bit about HotWire’s story.” Gundar said. “But we know nobody has time to read pages and pages of text online.” Referencing the home page of the site he continued “Really, the most important stuff you need to know about HotWire is right here—we’re committed to service, safety, quality, and our customers—and we want you to be able to get ahold of us quickly so we can better serve you.”

With this new website and updated branding, HotWire hopes to attract new, long-term customers looking for maintenance, electrical, data, and communications services. Additionally, they want their current customers to know they’re continuing to thrive, and are committed to serving the Alaska community for 50 more years and beyond.

HotWire is a wholly-owned subsidiary of Chenega Corporation, an Alaska Native Village Corporation.

HotWire is a wholly-owned subsidiary of Chenega Corporation, an Alaska Native Corporation. To learn more, visit